How companies use customer lifetime value scores to differentiate prices, services offered; unlike FICO scores, CLVs aren't regulated or accessible to consumers (Khadeeja Safdar/Wall Street Journal)

Khadeeja Safdar / Wall Street Journal:
How companies use customer lifetime value scores to differentiate prices, services offered; unlike FICO scores, CLVs aren't regulated or accessible to consumers  —  Retailers, wireless carriers and others crunch data to determine what shoppers are worth for the long term—and how well to treat them

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https://ift.tt/2PG4EFh November 04, 2018 at 09:20AM https://ift.tt/gaIxo5